The Latest SEO Content Trends That Are Everywhere in 2022
Recent research has found that more than 50% of all website traffic originates from organic searches. Therefore, if you own a business, you may want to start improving your search engine optimization (SEO) practices now.
But what are the SEO content trends that you should be aware of in 2022? If you invest energy and money into the wrong strategies, you could find your online traffic dries up and your digital sales revenues disappear.
The good news is this short guide will bring you up to speed with the SEO techniques that could increase your business’s online visibility in the coming year.
Keep reading to learn more about cutting-edge SEO content marketing methods.
Voice Search
Many consumers now own a smart device that allows them to surf the web using voice commands, and as voice recognition software improves, this could be a growing trend.
However, people tend to use more words when speaking than typing, so you need to ensure your web content is optimized for longer phrases. You may also want to think about which questions people will ask to find out about your type of products or services.
Google’s EAT Principle
You don’t want your marketing efforts to go to waste, so you need to meet the requirements of the search engine algorithms. For example, Google’s EAT principle stands for expertise, authoritativeness, and trustworthiness.
This means you need to provide quality content that is appealing to consumers. Some ways to do this are to create an author page to tell people about you, link to reputable sources, and update your content regularly.
While you could hire the best SEO company to do this on your behalf, it may not be necessary. You may find with a little research you can do this work yourself to keep costs down.
Video Content
Many people like to consume their content as quickly as possible so they can get back to doing other things. When you use video-based innovative marketing methods, customers may be more likely to click on your short clips.
For example, you could make a 30-second video showing how best to use your products. This can be a more attractive option than reading an instruction booklet when someone is in a hurry.
High-Quality Backlinks
The concept of link equity is not a new strategy, but the techniques have changed. Rather than going for quantity, it’s good practice to try to get backlinks from high-authority websites.
For example, you could hire the best SEO agency to reach out to the owners of trusted websites and provide you with backlinks in exchange for guest posts. Or, as a small business owner, you could contact local firms and offer to link to their site if they are willing to do the same for you.
For more information on this SEO technique, you can read this article on link building.
Include the Latest SEO Content Trends in Your Marketing Strategy
Utilizing the latest SEO content trends can be an excellent way to boost your website’s online visibility. Optimizing your pages for voice searches could be vital and creating video content is a great way to attract a busy audience. You can also gain more organic traffic by gaining quality backlinks and adapting your content to meet Google’s EAT standards.
These SEO trends could help you climb the search engine rankings and get your site in front of a much larger online audience.
Before you begin updating your SEO marketing methods, check out more of our helpful blog posts.
